Facebook has become an essential tool in the modern digital marketer’s toolbox. With 1.47 billion daily active users it is one of the most effective social media platforms for business. Facebook users are highly engaged with the content posted on the network and they generate around 4 millions likes every minute.
When it comes to Facebook Ads, the hype is real. With over 2.13 billion monthly active users and in-depth targeting features, Facebook is one of the best places to find qualified leads. There is no doubt that running Facebook Ads is an incredibly effective way to grow your business.
Utilizing the Google AdWords Platform can dramatically increase traffic to your site, but you can agree that the paid search industry is extremely competitive. Competitors are bidding on the same keywords as you and the market is constantly changing. So, how do you stand out?